Shares in Kalera surge 26 per cent while launches help Else and HelloFresh

By John Reynolds on Wednesday 28 July 2021

Shares in Kalera surge 26 per cent while launches help Else and HelloFresh
Image source: toddler drinking/ Pixabay
CommentaryGrocery DeliveryPlant-Based FoodTech

Else Nutrition is launching plant-based baby cereals while HelloFresh is launching into the competitive US online grocery market.

Shares in Israel-based Else Nutrition were up 6.6 per cent to $CAD 2.28 in the week it announced a plant-based baby food launch.

The plant-based alternatives to dairy-based milk provider for infants is launching baby cereals for those aged 6 months and over.

The new line is derived from organic almonds, buckwheat and tapioca.

“This marks a key milestone for the company as we continue on our goal towards offering a full range of clean label, plant-based nutrition for infants, toddlers and young children,” said Hamutal Yitzhak, CEO and co-founder of Else Nutrition.

Meanwhile, shares in Kalera soared 26 per cent to $3.79 as it announced the appointment of omnichannel pioneer Andrea Weiss as a director.

Weiss is to chair the vertical farming firm’s nomination and governance committees.

As well as known for her work on digital transformation projects,  Weiss has had a 30-year career with several consumer and fashion brands.

“We are thrilled to have Andrea Weiss join the Kalera team,” said Bjorge Gretland chairman.

“Andrea is among the elite public company directors in the United States and she has extensive experience with high-growth companies. We are confident she will add tremendous value.”

Elsewhere, shares in HelloFresh, which has a growing US presence, nudged up 3.1 per cent to €83.24 as the Berlin-based meal kit company enters the highly competitive online grocery market.

HelloFresh Market is a digital store that offers customers a range of add-on products to the meal kits they have ordered, like fresh produce and grocery items. It has already launched in Europe and is now been extended to the US.

“With the launch of HelloFresh Market, we are excited to offer customers an expanded selection of delicious meal solutions and grocery items that will fit their needs beyond dinnertime, especially at a time when Americans are embracing online grocery services more than ever,” said Uwe Voss, CEO of HelloFresh U.S.

And finally, shares in Delivery Hero lifted  3 per cent to €125 as it pledged to provide 10 million units of sustainable packaging by the end of 2022 in Austria, Chile, Germany, Hong Kong, Hungary, Qatar, Singapore and the United Arab Emirates.