Seedrs offers investment in Impossible Foods as launches private deal facility

By John Reynolds on Tuesday 26 October 2021

Seedrs offers investment in Impossible Foods as launches private deal facility
Image source: Seedrs offers investment in Impossible Foods as launches private deal facility
CommentaryAlternative proteinPlant-Based FoodTech

Seedrs is launching Seedrs Private Deal Room, which will offer private share sales, as it looks to make democratise the investment process.

Crowdfunding platform Seedrs is offering investors £1million-worth of shares in Impossible Foods as part of a new facility offering private share sales, as it looks to democratise investing.

The new facility is called Seedrs Private Deal Room and will be open to angel investors, high net worth individuals and sophisticated investors, said Seedrs.

Investment opportunities in the facility will run from private share sales to LP opportunities in venture funds.

Jeff Kelisky, CEO of Seedrs, said: “Access to the right investment opportunities is still as much based on who you know as it is what you know.  With Private Deal Room, we’re opening up another layer of the hard-to-access investment world.

"We’re bringing sophisticated opportunities, which aren’t eligible for everyday retail investors, to professional investors. 

"Therefore, now, in addition to our crowdfunding campaigns and secondary market investment opportunities, we're continuing to make private business investing more accessible by also adding access to Private Markets.  

“The opportunities on Seedrs Private Deal Room will give professional investors access to deals that wouldn’t otherwise have been possible, like Impossible Food which will soon be available to investors  This is an exciting addition to our overall mission to open up investing in private companies to more businesses and more investors.“

Private Deal Room is launching with a private offering of £1million of shares in Impossible Foods, the plant-based meat alternative, in a European exclusive secondary share sale.

According to reports, Impossible Foods is exploring going public through an initial public offering (IPO) or a merger with a so-called special purpose acquisition company (SPAC).

The alternative protein market is forecast to grow to at least $290bn by Boston Consulting Group.

Seedrs said the new facility is meeting this market need by arranging  direct introductions for angels seeking investment opportunities, and entrepreneurs seeking to build early funding rounds, allowing for direct investment outside of the Seedrs nominee structure.

Deal Room will also feature private offerings of sale allocations in later stage, pre-IPO companies.